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Module 3 of 7
Identify Properties
Eight different ways to source candidate parcels, and how to tell a real prospect from a waste of time at a glance.
Lesson 1
Overview: Visual Property Qualification
Run one property through the full sourcing-to-marketing loop: find it, qualify it, log it, and decide whether to approach the owner.
Exact steps
- Pick one sourcing method for today (you'll learn the specific tools in 4c-4h) and use it to find one candidate parcel.
- Write down the parcel's address or APN (assessor's parcel number) the moment you spot it — don't rely on memory.
- Run that single parcel through the 9-field qualification checklist from 4b before doing anything else with it.
- Mark the parcel's lead status as Qualified, Junk, or Disqualified based on the checklist result.
- If Qualified, add it to a working list (a spreadsheet row is fine to start) with owner name and mailing address.
- Only after it's on the qualified list do you move to outreach — never skip straight from 'looks good' to contacting the owner.
Worked example
Say you spot a 40-acre parcel off a rural highway while scanning a county GIS map — call it 'Maple Ridge.' You jot down its APN, run it through the checklist (comes back 35 usable acres, 3 builders within 20 miles, paved road frontage), and it passes. You mark it Qualified, add it to your working list with the owner's mailing address pulled from the assessor record, and only then do you draft outreach. Maple Ridge will come back in several later lessons as you layer on more tools.
In TownshipPro: TownshipPro doesn't have live sourcing tools wired up yet, but the Parcel Map (/map) is the closest analog to the 'spot a candidate' step — it's the screen where you'd inspect a parcel's owner, acreage, zoning, and APN before sending it into the Checklist.
Lesson 2
The Property Qualification Checklist
Fill out every field of a property qualification checklist and arrive at a Qualified, Junk, or Disqualified verdict you can defend.
Exact steps
- Record total acreage from the county tax roll, then record usable acreage (total minus floodplain, wetland, and unbuildable-topo losses).
- Count distinct top-tier homebuilders within a 20-mile radius, and separately record the distance to the single closest builder.
- Count the parcel's road access points (how many public rights-of-way touch it), and rate each one's quality as paved (good) or gravel/dirt (poor) — zero public frontage is a red flag.
- Look up current land use and future land use from the jurisdiction's comprehensive plan (these can be multi-value, e.g. 'agriculture/residential').
- Infer utilities-nearby as yes/no from visual cues — nearby subdivisions, commercial buildings, or schools almost never run on septic/well.
- Set lead status to Qualified, Junk, or Disqualified, and if disqualified, write the specific reason in the notes field.
- Add any anomalies (odd floodplain rulings, acreage discrepancies) to the free-text notes field so the next person reviewing it has context.
Worked example
For the Maple Ridge parcel: total acreage 40, usable acreage 35 (5 acres sit in a mapped floodplain), 3 top-tier builders within 20 miles with the closest 1.1 miles away, 1 road access point rated 'paved,' current land use 'agriculture,' future land use 'residential,' utilities nearby marked 'yes' (a subdivision sits a quarter-mile away). Every field clears the bar, so lead status is set to Qualified.
In TownshipPro: This is a direct build of the Qualification Checklist (/checklist) — its 9 categories (site size, location, utilities, environmental, road access, zoning, builder activity, comps/absorption, lot yield) are TownshipPro's digitized version of this exact form.
Lesson 3
Land Vision (preferred tool)
Use a paid mapping tool's measure, hazard-layer, and status-tracking features to qualify a parcel and track it without wiping your own data by mistake.
Exact steps
- Search up the tool (or whatever paid parcel-mapping subscription your market uses) and pull up the target parcel by address or APN.
- Check the data's source and refresh rate: ownership/sale data is often refreshed nightly, while boundary and characteristic data may only refresh annually — note which is which before you trust it.
- Use the built-in measure/polygon tool to trace the floodplain or wetland boundary and subtract it from total acreage to get usable acreage.
- Toggle on the hazard layer (FEMA flood zone + wetland) and export the map view to an image or PDF to share with a colleague or client.
- If the parcel has an existing structure, export a Google Earth KML file to inspect 3D terrain and building footprint.
- Attach a custom status (e.g. 'prospect,' 'contacted') and dated notes to the parcel using the tool's lightweight CRM layer, and confirm you're deleting only that one record — not clearing the entire layer.
- Expect to correct an earlier field (like road-access count or usable acreage) as better information surfaces — treat qualification as iterative, not one-and-done.
Worked example
On Maple Ridge, the measure tool traces a 5-acre floodplain pocket along the creek and subtracts it from the 40-acre total, confirming the 35 usable acres you logged in 4b. You toggle the hazard layer, export a PDF for your partner, and tag the parcel 'prospect — green' in the My Site layer with a note: 'Owner unresponsive to first mailer, try call next.'
In TownshipPro: Not built in TownshipPro yet — there's no measure tool, hazard-layer toggle, or 'My Site' CRM layer on the map. The Parcel Map (/map) is the closest real analog, and it already does implement the course's data-freshness lesson: each field (ownership, zoning, acreage) carries its own freshness label.
Lesson 4
County Assessor's Website
Source and qualify a parcel using only free public records when no paid mapping tool is available.
Exact steps
- Search "[county name] assessor property search" or "[county name] GIS map" and pull up the parcel by address or APN.
- Record the total acreage and property class code shown (e.g. 'AG' for agricultural) — zoning and land-use fields are often blank, so infer current use from the property class instead.
- Check the deed date or year-built on any neighboring parcels to judge whether nearby development is actually new, or just an old subdivision that isn't a hot comp.
- Try the county's own floodplain indication or a topography map as your flood check — FEMA's flood map service frequently fails to load, so don't block your qualification waiting on it.
- If a flood call can't be confirmed because a tool failed, write 'unconfirmed' in your notes, not 'no floodplain.'
- Search the target builder's website "find a community" tool by city name to estimate builder proximity manually, since assessor pages don't carry builder data at all.
- Check the jurisdiction's airport-overlay-zone map if the parcel sits near an active runway — these zones are a hard disqualifier regardless of how good everything else looks.
Worked example
You search "Clark County WA assessor property search" for the Maple Ridge APN and find property class 'AG' with no zoning field populated. FEMA's map service times out twice, so you fall back to the county's own floodplain layer, which shows no overlap, and you note 'unconfirmed via FEMA, county layer shows clear' rather than declaring it flood-free outright.
In TownshipPro: TownshipPro's Parcel Map has two real counties mocked (Clark County, WA and Williamson County, TX) as its closest analog, but it isn't wired to a live assessor feed — this lesson's actual lookup is still a manual, off-app step.
Lesson 5
Prop Stream
Convert PropStream's square-footage acreage output into the acre figures your checklist uses, and never trust its flood data without a second source.
Exact steps
- Search "PropStream" and pull up the target parcel (or use a similar list-building tool you have access to).
- Note the acreage figure PropStream reports — it comes back in square feet, not acres.
- Divide that square-footage figure by 43,560 (square feet per acre) to get the acreage number your checklist expects.
- Check the tool's built-in FEMA flood overlay, but treat its result as provisional, not final.
- Cross-check that flood result against a second source (county assessor GIS) before recording a flood determination anywhere.
- Use the ownership/mapping view to check whether the same owner holds multiple adjoining parcels — useful when you're trying to assemble a bigger tract out of smaller ones.
Worked example
PropStream reports Maple Ridge at 1,742,400 square feet. Divide by 43,560 and you get exactly 40 acres, matching what the assessor's tax roll showed. PropStream's flood overlay says 'no floodplain,' but you already confirmed via the county GIS in 4e that a creek-adjacent pocket floods — so you record the floodplain as present and flag the PropStream result as unreliable in your notes.
In TownshipPro: Not built in TownshipPro yet — there's no PropStream-style bulk list tool. One small thing TownshipPro already avoids: the Parcel Map stores acreage in acres directly, so this square-foot conversion problem doesn't exist inside the app.
Lesson 6
Land ID
Run a two-phase bulk sweep of a bounded area — build a candidate list first, qualify it second — instead of qualifying one parcel at a time.
Exact steps
- Pick a bounded area to sweep, like a single zip code, and open it in your mapping tool.
- Pan systematically across the entire area ('snaking') and add every plausible candidate parcel to a running list as you go.
- Do not fully qualify any parcel during this first pass — just capture it and move on.
- Skip parcels with obviously bad ownership patterns: HOA-owned land, or heavily fragmented small-lot clusters with no clear logic.
- If the same owner name shows up on multiple nearby parcels, add each one as its own separate list entry rather than merging them.
- Once the sweep is finished and the list is saved, go back through it in a second pass and run full qualification (floodplain, road access, utilities, builder proximity) on each entry.
- Scan the finished list for repeat owner names — a name appearing on 3+ adjoining parcels is a likely assemblage/portfolio owner worth one combined outreach.
Worked example
Sweeping a zip code around Maple Ridge, you add 12 plausible parcels to your list without qualifying any of them yet, skipping two HOA-owned lots along the way. In the second pass, you discover 3 of the 12 parcels are all owned by 'Highland Holdings LLC' — you flag those three as one combined assemblage lead instead of three separate ones.
In TownshipPro: Not built in TownshipPro yet — there's no area-sweep or bulk-list mode. The Parcel Map is one-parcel-at-a-time today, so this two-phase workflow is the closest real analog but has to be simulated manually.
Lesson 7
5 More Identification Methods
Apply five additional manual sourcing methods to surface parcel leads your main mapping tool won't catch on its own.
Exact steps
- Zoning + aerial cross-reference: pull up the parcel on a zoning map, then open it in Google Maps satellite view and hold Shift while clicking and dragging to tilt into 3D — check for a school, church, cliff, or water feature that instantly disqualifies it (churches are worth flagging separately: they often sit on more land than they use).
- Title-company farming: call a title company (e.g. Fidelity National Title) serving your target county and request a bulk data pull by jurisdiction, zoning code list, and minimum acreage — expect an Excel file back within about a week, often free as a courtesy.
- Satellite scanning for construction signals: scan satellite imagery across your target area for moved dirt or newly built streets — this is a proxy that utilities are about to be (or just were) extended, making the untouched neighboring parcels suddenly viable.
- GIS parcel click-through: search "[county or city] GIS parcel viewer" and click through parcels to pull owner name, mailing address, size, zoning designation, and often a direct link to the governing municipal code chapter.
- Jurisdiction permit map: search "[city name] project tracker map" or "[city name] permit pipeline" and look for a project tagged 'building permits ready to be issued' — that's a reliable sign utilities are live now, making its untargeted neighboring parcels your next target.
Worked example
You cross-reference Maple Ridge's neighbor parcel on the zoning map, then hold Shift and drag in Google Maps to tilt the view — no disqualifying features, so it stays in play. A week later, satellite imagery shows fresh dirt and a new street stub cutting into that same neighbor parcel, so you flag it as a hot target before anyone else notices utilities are coming.
In TownshipPro: None of these five methods are built into TownshipPro yet — they're manual research today. The GIS parcel click-through (method 4) is the closest match to the Parcel Map, which already surfaces owner, acreage, zoning, and APN per parcel the same way a good county GIS portal does.
Lesson 8
High Density vs. Low Density
Set a calibrated minimum-acreage search filter for a sub-market by reading lot density and average sales price together.
Exact steps
- Open satellite view over your target metro and visually note lot sizes near the urban core versus near the outer edge.
- Use these rough density bands as a starting calibration: high density (urban core) ≈ 0.1–0.25 acre lots, ≈0.3 acre as transitional, and 0.5+ acre as medium-to-low density (sprawl edge).
- Look up the average sales price (ASP) for the specific sub-area you're evaluating, not the metro as a whole.
- In a high-ASP sub-market, allow a smaller minimum acreage filter, since even a small high-density parcel can pencil a developer-worthy lot count; in a low-ASP sub-market, raise your minimum acreage filter to compensate.
- Draw a radius from the city center, set your minimum-acreage filter at the number you just calibrated, and filter results to vacant, residential, and agricultural land use only.
- Treat this as a dedicated 'high-density scrape' distinct from a separate 'low-density scrape' you'd run for the same metro's outer ring.
- Use builder-site clustering on the map as a sanity check — builders thin out in the highest-density core and cluster at the sprawl edge, confirming your band read.
Worked example
In an Atlanta-style sub-market with a $1.2M+ ASP, you can justify searching down to a 2.5-acre minimum, because even a small high-density-zoned parcel there nets 25–50 lots at that price point. In a lower-ASP secondary market like Nashville's outer edge, the same math requires a much larger minimum acreage to hit a comparable lot count and profit.
In TownshipPro: Not built in TownshipPro yet — there's no automatic density/ASP sub-market classifier. Once you've picked a minimum acreage by hand using this method, the Lot-Yield / Density Calculator (/calculator) is where you'd plug it in to see the resulting buildable lot count.
Lesson 9
Bonus: Existing Homes
Calculate a defensible max offer on a parcel that already has a house on it, and decide between demolition and a dirt-only deal structure.
Exact steps
- Check where the house sits on the parcel first: a home spanning the lot's width or sitting mid-parcel can block a future road extension; a home tucked into a corner is usually compatible with development around it.
- Ask the core question: is the house worth more than the dirt under it? If not — the common case — demolition is usually the right call.
- Pull a comparable market value for the home, then calculate: Max Offer = Comp Value − (Developer Profit % × Comp Value) − Broker Fee % − Rehab Estimate − Closing Costs − Utility Hookup Cost.
- Exclude the home's footprint, plus a driveway/yard buffer, from the net buildable acreage you use for the rest of the parcel's lot-yield calculation.
- Present your number to the owner as one lump-sum offer — never itemize 'dirt' and 'house' separately, since itemizing invites the owner to anchor on and object to the lower house-only figure.
- If the owner is attached to the home, offer the alternative structure: buy only the vacant land around the house and let them keep it, so they capture full market value on the house themselves.
Worked example
A home on a parcel comps at $650,000. Subtract 25% developer profit ($162,500), a 5% broker fee ($32,500), a $15,000 rehab estimate, $5,000 closing costs, and a $30,000 utility hookup cost (decommissioning septic/well and connecting to public sewer/water) and you land at roughly $405,000 as your max home-inclusive offer — presented to the owner as one lump sum, not broken out by line item.
In TownshipPro: The Master Valuation (offer) calculator inside the Calculator screen (/calculator) is the closest built analog — it already handles offer math with 'Load worked example' buttons; this lesson's specific deductions (rehab, utility hookup, broker fee) can be entered there manually today even though there's no dedicated home-inclusive toggle yet.
Lesson 10
Bonus: Moving Into a New Market
Execute a repeatable, phone-and-public-records playbook to go from zero local knowledge to market-ready in a brand-new county within a few weeks.
Exact steps
- Call the title company serving your target market (e.g. Fidelity National Title) and ask for growth-area intel, a list of active developers, top real estate agents, prominent engineering firms, and known GIS/mapping tools for the area.
- Call the developers from that list and ask what product types and zonings they build, their active submarkets, home prices, finished-lot values, construction costs, and which school districts they prefer or avoid.
- Call real estate agents to cross-check the developers' hotspot and school-district read, and ask about inventory/absorption — days-on-market and any oversupplied pockets.
- For every city or county that comes up, search "[jurisdiction name] zoning map," "[jurisdiction name] comprehensive plan," "[jurisdiction name] capital improvement plan," and "[jurisdiction name] transportation system plan," and bookmark or download whatever you find — log what you can't find.
- Call the jurisdiction's planner(s) to fill the gaps from the step above, and ask specifically about land-use application timelines, growth direction, any pipeline CIP projects, the local list of active developers filing applications, and who on staff handles what, so future questions get routed correctly.
- With your jurisdiction list and criteria now dialed in, order your farms and run the zoning/aerial scans from the earlier lessons in this module.
Worked example
In Boise, a prospector with zero local presence called Fidelity National Title first, then worked down the developer and agent lists, then self-served the zoning maps and comp plans online. On the jurisdiction-planner call, a planner volunteered that a new sewer trunk line was about to open development potential north of town — directly actionable intel the prospector couldn't have gotten any other way, and proof the entire playbook works with zero local footprint.
In TownshipPro: No Market Intake Wizard exists in TownshipPro yet — this is manual phone and web research today. The Parcel Map's two already-mocked counties (Clark County, WA and Williamson County, TX) hint at the kind of packet a future wizard would assemble automatically for any new market.