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Module 5 of 7

Get Contacts & Market

Turning a qualified parcel into a contactable owner, and the compliant way to reach out at scale.

0 / 7 lessons

Lesson 1

Landowner Marketing

Not done

Draft a first-touch landowner outreach message (mail, text, or email) that names the owner's fear, uses the appreciation-curve logic argument, and asks for nothing more than a one-word reply.

Exact steps

  1. Open a blank document and write down one specific county or area you want to target first.
  2. Pick one channel to draft first: direct mail postcard, text, or cold email.
  3. Write a single 5-second scannable headline that names the owner's likely situation (example: 'Your land has peaked in value. Now's the best time to sell.').
  4. Write the body as exactly one ask, ending in a yes/no question (example: 'Reply YES if you're open to hearing an offer.') — no links, no multi-step call to action.
  5. If it's a cold email, write a curiosity-driven subject line like 'Concerning your property in [County]' instead of anything that reads as an ad.
  6. Read the draft out loud and delete every sentence that isn't the headline or the one-line ask.
  7. Label the draft with its goal: get a one-word 'hand raise,' not a signed deal.

Worked example

A property record costs about $0.20 to pull and a skip-traced contact (name, phone, email, mailing address) costs roughly the price of a stick of gum — on a 1,000-parcel list that's $200 in records plus a few hundred dollars in skip tracing to reach every owner. Allied's own field numbers say only about 20% of landowners are surprised when an offer comes in higher than raw land value, meaning roughly 80% are quietly hoping for more than a lowball mailer — which is exactly who a 'top-of-market development potential' headline is built to reach.

In TownshipPro: This is exactly what the Outreach Letter Templates section below this lesson list is for — the postcard headline, the cold-email template, and the follow-up check-in are the three channel drafts this lesson describes, built and ready to copy. The Smart Lead-List Filters section pairs with it for deciding who gets which message first.

Lesson 2

Build a List — PropStream

Not done

Build a filtered landowner list inside PropStream and export a CSV with owner name and mailing address ready for skip tracing.

Exact steps

  1. Search 'PropStream' and log into or start a trial of a PropStream account.
  2. In the search bar, enter the county, zip code, or city you want to target.
  3. Open the Filters panel and set a minimum acreage under lot size (example: 10 acres).
  4. If the filter asks for square feet instead of acres, multiply acres by 43,560 to convert.
  5. Narrow the results further by land-use class: vacant, agricultural, or residential.
  6. Click 'select all' on the matching results, then 'Add to List' and give the list a name.
  7. Export the list to CSV and confirm it includes address, city/state/zip, county, APN, owner-occupied flag, and owner name.

Worked example

In the course's own demo, a single county search at a 10-acre minimum returned 14,000 properties; raising the filter to 20+ acres and drawing a boundary around one sub-area narrowed that down to roughly 1,800 properties — a list small enough to actually skip-trace and market to.

In TownshipPro: PropStream itself isn't built into TownshipPro — this is an outside tool you run the search in. Once you have your filtered export, the Smart Lead-List Filters section below this lesson list shows the same filtering logic in preset form (Absentee Landowner, Inherited/Probate Land, Long-Term Hold/No Recent Activity) so you know which rows in your CSV to prioritize.

Lesson 3

Build a List — County Assessor

Not done

Build a qualified parcel list by clicking individual candidate parcels on a county assessor's GIS map and disqualifying or confirming each one in place.

Exact steps

  1. Search '[your county name] county assessor GIS map' or '[your county name] parcel viewer' and open the official county site.
  2. Zoom into your target area and click on individual candidate parcels one at a time to select them.
  3. Before closing the map or starting a new search, batch all your clicks first — the selection list resets after each new search.
  4. For each selected parcel, check its acreage and convert units the same way you did in the PropStream lesson (acres × 43,560 = sq ft).
  5. Cross-reference builder proximity by opening Google Maps' satellite view over the same coordinates.
  6. Check floodplain status on FEMA's flood map tool, entering the location as 'longitude/latitude' with a slash — not a comma.
  7. Deselect any parcel already owned by a builder, then export the remaining qualified parcels to CSV.

Worked example

Say you click 40 candidate parcels on a county GIS map; reviewing ownership shows 12 are already builder-owned, so you deselect those, leaving 28. Running the remaining 28 through the FEMA floodplain lookup flags 5 as high-risk, leaving 23 qualified parcels to export.

In TownshipPro: TownshipPro's Parcel Map (/map) shows the same owner, acreage, zoning, and APN fields on its 6 mocked parcels, but it doesn't yet connect to a live county GIS or let you click-to-select and export a batch — that round trip through the real county site is still something you do by hand.

Lesson 4

Build a List — Land ID

Not done

Draw a custom boundary in Land id, preview the parcel count and cost before committing, and pull a priced candidate list.

Exact steps

  1. Search 'Land id' (formerly MapRight) and log into or start an account.
  2. Use the polygon draw tool to trace a custom boundary around your target area — not a fixed radius or zip code.
  3. Open the filter panel and set a minimum acreage and land-use classes for the boundary you drew.
  4. Before generating the list, check the cost preview showing total parcel count and total price.
  5. Turn on the builder/housing-development layer to see which builders are already active nearby.
  6. Add a custom annotation marking anything useful inside your boundary, such as a utility run or a no-build HOA zone.
  7. Commit to the pull once the cost preview looks worth it, then export or review the resulting parcel list.

Worked example

A drawn polygon in the demo priced out at roughly 7 cents per parcel; a 600-parcel pull would cost about $42 total for the list — cheap compared to the per-contact cost of skip tracing each of those 600 owners afterward.

In TownshipPro: TownshipPro's Parcel Map doesn't yet support polygon drawing or a cost-preview-before-commit step — that's Phase 2. Right now the closest live feature is click-to-inspect on the 6 mocked parcels on the Parcel Map (/map).

Lesson 5

Upload & Market with Batch Leads

Not done

Compare BatchLeads and BatchDialer plans against your own exported lead list to choose the right tool and tier for skip tracing and outreach volume.

Exact steps

  1. Search 'BatchLeads' and open its pricing page.
  2. Compare Personal Basic ($99/mo, 250 skip-trace credits/month, calls go out through your own phone) against Personal Plus ($299/mo, more credits and storage, mail discounts, SMS integration, built-in single-line dialer).
  3. Count the number of owners in your exported CSV from the PropStream, County Assessor, or Land id lesson.
  4. Divide that count by the plan's monthly skip-trace credit limit to estimate how many months it will take to fully skip-trace your list.
  5. If you expect to make more than a few hundred calls a day, compare BatchDialer Basic ($139/mo/agent, triple-line, ~1,500 dials/day) against Advance ($299/mo, five-line, automatic 'spam likely' monitoring and number replacement).
  6. Search for a VestRight-specific discount code before signing up for either tool.
  7. Enroll in Batch Service's free agent-certification course before running any dialer campaign.

Worked example

A 1,800-property list from the PropStream lesson, run against Personal Basic's 250 credits/month, would take roughly 8 months to fully skip-trace — a strong signal to size up to Personal Plus (or batch the list into priority tiers) if the goal is to start calling sooner.

In TownshipPro: Honest answer: TownshipPro doesn't skip-trace, dial, or track a CRM pipeline yet — that's genuinely Phase 2, not a preview section. The CSV schema this lesson needs (owner name + mailing address) is the same schema your PropStream/County Assessor/Land id export already produces, so your list is ready the moment this feature ships.

Lesson 6

Bonus: How to Avoid $40K in Fines

Not done

Run every cold email you plan to send through a CAN-SPAM compliance checklist before it goes out, on every touch in the sequence, not just the first one.

Exact steps

  1. Open your drafted cold email (or the Outreach Letter Templates cold-email template).
  2. Confirm it shows your real name and real company name, not a generic alias.
  3. Add a real phone number the recipient can call back.
  4. Add your physical company mailing address, even if the email itself is short.
  5. Add a working unsubscribe link or a clear unsubscribe instruction at the bottom.
  6. Repeat this exact four-item check for every email in the sequence — day 1, day 4, day 7, and the monthly follow-up — not just the first send.
  7. Separately confirm your state's TCPA rules before sending anything by text or call — this checklist only covers CAN-SPAM for email.

Worked example

A 3-email sequence that has sender identity, phone, and address on the day-1 and day-4 emails but drops the mailing address on the day-7 follow-up is still exposed on that one email. At up to $40,000 per violation under CAN-SPAM, one missing footer line across a list of 500 recipients is a financially catastrophic mistake, not a minor slip.

In TownshipPro: This checklist is something you apply by hand right now — TownshipPro's compliance gate (auto-blocking a non-compliant send before it goes out) is Phase 2 and not built yet. The Outreach Letter Templates section below this lesson list is the live content to run this exact checklist against today.

Lesson 7

Bonus: Alternatives for Identifying Ownership

Not done

Identify a parcel's owner — including unmasking an LLC owner — when a GIS or assessor page doesn't list it directly.

Exact steps

  1. Check the county GIS or assessor page first — some counties expose ownership directly, some don't.
  2. If ownership isn't shown, search 'Landglide app' and consider it for in-person, GPS-based, tap-a-parcel lookups while standing on the property.
  3. If the listed owner is an LLC, search '[state name] Secretary of State business entity search' and open the official state site.
  4. Search the LLC's exact name in that business-entity search tool and open its entity detail page.
  5. Note every registered agent or member listed — if one is clearly an attorney, treat them as a last-resort contact, not your first call.
  6. To find a phone number for a named individual owner, Google their name plus the property address first, then try whitepages.com as a free fallback.
  7. If all else fails, note the county clerk, recorder, or assessor's physical office address and plan an in-person visit.

Worked example

An LLC called 'Rolling Hills Holdings LLC' owns a 40-acre parcel with no ownership listed on the county GIS. A search of the state's Secretary of State business-entity search returns two registered members: one name matches a local law firm, the other is an individual. The individual gets the first call; the attorney only gets contacted if that attempt fails.

In TownshipPro: None of this — LLC unmasking, Landglide, phone-number lookups — is built into TownshipPro yet; it's a manual research workflow you run outside the app today, then bring the result back to a parcel's owner field on the Parcel Map (/map).

Smart Lead-List Filters

Preview — Phase 2

Pre-built filter presets for finding motivated landowners fast — the land-prospecting equivalent of PropStream's canned lists. Static for now; live filtering against real parcel data ships with the Phase 2 list-building tool.

Absentee Landowner

The owner's mailing address doesn't match the property address — often the first sign someone isn't actively using or watching the land day-to-day.

Inherited / Probate Land

Ownership transferred through an estate or probate recently. Heirs frequently didn't go looking to own raw land and are more open to an offer than the original owner would've been.

Long-Term Hold, No Recent Activity

Same owner for 10+ years with no permits, listings, or loan activity on record — land that's been sitting, not being actively managed toward development.

Outreach Letter Templates

Preview — Phase 2

A small starter library alongside the call-script concept from Module 6 — pulled directly from the course's own validated language, not generic marketing copy.

Top-of-Market Offer

Direct mail (postcard)

“Your land has peaked in value. Now's the best time to sell.”

Front: the headline above, scannable in 5 seconds. Back: a short note identifying the property, plus multiple ways to respond — a QR code, a phone number, and a short link to a response page.

Why it works: A 5-second scannable headline plus several easy response paths (not just one phone number) gets more owners to raise their hand, per the course's "eliminate friction" principle.

Development Potential Notice

Cold email

“Concerning your property in [County]”

Hi [Owner name] — I noticed your property on [Street] has development potential that could make it worth significantly more than its current raw-land value. Reply YES if you're open to hearing a number.

Why it works: This subject line reads as official, not promotional, and clears 50%+ open rates in the course's own data. The body is deliberately a one-line ask — no links, since a link both hurts deliverability and raises the bar on responding (click + navigate + fill vs. a one-word reply).

Still-Interested Check-In

Follow-up text or email

“Just checking back in on [Street]”

Hey [Owner name], following up on my note about your property — still happy to share a number whenever you're ready, no pressure either way.

Why it works: For owners who said no or never responded, a light low-pressure touch keeps you top-of-mind without burning the relationship — the course's own field data says most owners eventually sell, often much later than expected.

Finish all 7 lessons above to unlock the next module.
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